Instagram Launches Create Mode
Instagram has added a new Stories feature called Create that helps users make new layouts for their Stories posts. Replacing the former Type mode in stories, the Create option now appears in along the bottom of a user’s screen when he or she goes to upload a Stories post. Once a user is in Create mode, there are even more options to choose from! The features don’t have names and are simply represented by symbols, but among them is the ability to create text, layouts, polls, quizzes, and even post from a user’s archives. One of the most talked-about tools in Create mode is the “On This Day” option, which was previously featured only in the Archive section of a user’s account. Now users can head straight to Stories to show off what they did five years ago instead of navigating through other menus within the app.
Instagram Launches Messaging App ‘Threads’
The Instagram messaging app first discussed in early September launched last Friday to iOS and Android users. Threads was built to service smaller groups of friends rather than a larger network, much like Snapchat does, by connecting to Instagram and allowing you to add a list of your close friends. It then opens right to your camera where you can send single-use or permanent images to your close friends that will live both in your direct messages and your Threads app. You can also set a status with an emoji that your close friends will be able to see within the app. Should you set this option to auto-status, Threads will automatically populate a status based on what you are doing. For example, if the app detects you are driving, it will share to your friends that you are “On the move” with a car emoji.
Instagram Adds Branded Content Tags to IGTV
Instagram’s branded content tags alert users to content that is specifically an ad. This option has only available to business and creator account posts and stories, but will now be expanded to include IGTV videos. Instagram has struggled to keep users engaged on IGTV, but this addition will facilitate brand-influencer collaborations. It will also give top creators more opportunities to monetize their content. Creators can access the tag by going to post a video and clicking on “Advanced Settings” where they will be prompted to tag a business partner. To tag someone, users will need to make sure the business partner has added them as an approved contact in their branded content settings. Once tagged, Instagram will add a “Paid Partnership With” tag to the header of the IGTV video.
Instagram Develops Location Sharing App
Instagram is challenging Snapchat once again with a new Instagram family messaging app called ‘Threads.’ The app is supposed to share with your close friends list on Instagram, and will be a way to stay connected with your inner circle. The app will allow users to share their location, speed, and battery life with friends in addition to the video, text, and photo messaging abilities. Threads will also allow for automatic posting which would let the app post real-time updates of your location, speed, and more. However, rather than provide an actual location, the app will say a friend is “on the move.” Facebook, Instagram’s parent company, has not confirmed anything about the partner app, and it is unclear right now when Threads would actually launch.