Instagram Adds Branded Content Tags to IGTV
Instagram’s branded content tags alert users to content that is specifically an ad. This option has only available to business and creator account posts and stories, but will now be expanded to include IGTV videos. Instagram has struggled to keep users engaged on IGTV, but this addition will facilitate brand-influencer collaborations. It will also give top creators more opportunities to monetize their content. Creators can access the tag by going to post a video and clicking on “Advanced Settings” where they will be prompted to tag a business partner. To tag someone, users will need to make sure the business partner has added them as an approved contact in their branded content settings. Once tagged, Instagram will add a “Paid Partnership With” tag to the header of the IGTV video.