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Social Media News - September 30, 2019

Social Media News - September 30, 2019

Instagram Adds Branded Content Tags to IGTV

Instagram’s branded content tags alert users to content that is specifically an ad. This option has only available to business and creator account posts and stories, but will now be expanded to include IGTV videos. Instagram has struggled to keep users engaged on IGTV, but this addition will facilitate brand-influencer collaborations. It will also give top creators more opportunities to monetize their content. Creators can access the tag by going to post a video and clicking on “Advanced Settings” where they will be prompted to tag a business partner. To tag someone, users will need to make sure the business partner has added them as an approved contact in their branded content settings. Once tagged, Instagram will add a “Paid Partnership With” tag to the header of the IGTV video.

Social Media News - September 17, 2019

Social Media News - September 17, 2019

Facebook Testing a New Chat Feature

Jane Manchun Wong discovered a new chat feature for Facebook that is very similar to the “Join Chat” feature that Instagram Stories released earlier this year. The new feature will direct followers to a private message group from a Story or Post. The addition falls in line with the rise in popularity of messaging apps and with what Facebook CEO Mark Zuckerburg said in his keynote speech at the Facebook F8 Developer conference: “the future is private.”

Social Media News - September 10, 2019

Social Media News - September 10, 2019

Facebook Testing Removing Likes

Following suit with many of the other social platforms, Facebook said it is  “considering testing” hiding likes. Jane Manchun Wong found the potential test while looking into the code of the Facebook Android app. The company did comment, saying it may test this feature in the future, but did not provide any information on how its live testing of the same feature on Instagram was going.

Social Media News - September 3, 2019

Social Media News - September 3, 2019

Instagram Develops Location Sharing App

Instagram is challenging Snapchat once again with a new Instagram family messaging app called ‘Threads.’ The app is supposed to share with your close friends list on Instagram, and will be a way to stay connected with your inner circle. The app will allow users to share their location, speed, and battery life with friends in addition to the video, text, and photo messaging abilities. Threads will also allow for automatic posting which would let the app post real-time updates of your location, speed, and more. However, rather than provide an actual location, the app will say a friend is “on the move.” Facebook, Instagram’s parent company, has not confirmed anything about the partner app, and it is unclear right now when Threads would actually launch.